Okay, by now you know that printing and distributing a catalogue will help you sell your product. You have chosen how you want to design your catalogue but you have some printing questions. In this article I will help you explore all of your options and give you some catalogue printing tips you can use.
Lets start with the cover of your catalogue. What options do you have and which options should you choose for printing the cover of your new catalogue?
First Catalogue Printing Tip:…
Catalogue covers should be and most often are printed on heavier paper stock than the rest of the catalogue. That means the front and the back cover of your catalogue. The old adage about don’t judge a book by it’s cover doesn’t work for catalogues. If the cover is not designed well and not printed on the right paper, people won’t open your catalogue. And if they never open the catalogue… well you get the idea.
The paper your cover is usually printed on is called cover stock. It is a heavier weight of paper than you will be using for the interior pages of your catalogue. This also makes your catalogue last longer. It will be there sitting on someone’s coffee table for others to read for a long time to come if you print your catalogue on good paper stock.
Second Catalogue Printing Tip:
You have a lot of options when it comes to printing the interior pages of your catalogue. A lot depends on the type of products you sell. For instance, if your catalogue is for industrial products, you can probably get away with a much lower grade of paper than you would for a high-end product like jewellery.
The types of paper you can choose from range from newspaper-like stock all the way up to glossy paper that is heavy in weight. The lighter weight text-stock paper is used most often for catalogues that will have a lot of pages. For catalogues that will be less than 20 pages, you might choose the same heavyweight stock you used for the cover.
Again this depends a lot on your product. For high-end products like furniture, fashions, or jewelry, glossy heavy paper-stock is the only way to go. You have to understand that the heavier the paper and the higher the quality of the paper, the more you will need to spend on printing. But you get what you pay for. If you want people to buy your high-end products, then you have to present them in the right way.
One of the major advantages of sending out a catalogue is the expectation that more than just one person will read it. For a well designed catalogue it is estimated that two to three people will read it.
The colours you choose for your catalogue will have a lot to do with how much product people buy and how many people will pick up and browse through your catalogue. Nowhere is this more important than both the front and back covers. If your covers are appealing, people will want to pick it up.
So your covers need to be printed with a 4-colour process, especially if you are selling high-end products. But for all catalogues you want printed, choosing to use the full-colour process will make you more sales.
Depending on your product, you may also want the interior pages to be of similar quality as the covers. For a catalogue that is to sell high end products, glossy paper with full colour for the photos is the only way to go. For an industrial-type of catalogue, printing with just 2 colours is usually just fine.
Fourth Catalogue Printing Tip Binding:
This will depend a lot on both what type of product you sell and the number of pages you will have printed. For example, if you sell a high end product or you will have over 80 pages, you will want your printer to use “perfect binding”, where the pages are glued to the spine of your catalogue. If you will be printing less than 80 pages and have a lower-priced or industrial type of product, then a good printing tip is to have them bind it with saddle stitching and stapled in the middle to hold it together.
Fifth Catalogue Printing Tip Choosing a Printer for your Catalogue:
Make sure first of all that the printer you choose for your catalogue has experience with producing catalogues, not just brochures, business cards, etc. One of the most important catalogue tips I can give you is, “Do not let price be the deciding factor in choosing a printer for your catalogue.”
I don’t mean the more you spend the better catalogue you will have either. But the opposite is more often true than not. The cheapest catalogue printer you can find will likely print you a “cheap” looking catalogue that people will not be compelled to buy product from or even read.
You will need to be prepared before you visit your catalogue printer. You will need to know how many catalogues you want to print. You need to know the number of pages you will want, (It is always a multiple of four pages, 4,8,12,16,etc.). You need to know the size you want your catalogue to be, (8 ½ x 11, 11 x 17, 8 ½ x 5 ½, 4 ¼ x 5 ½, etc.)
You need to know the number of colours you want the cover and the interior pages to be. You need to know the type of paper you want used, although your printer can offer you those choices when you visit them. Just keep the catalogue printing tips mentioned earlier in mind when choosing the type of paper you want.
You can also work with your printer on the type of binding they offer and how many times you want to be able to see a proof of the catalogue before all of the copies are going to be printed. This is important. The last thing you want to do is miss a mistake AFTER you have already printed 25,000 catalogues.